Aimy Steadman is a Co-Founder and COO at Future Proof Brands LLC, a collection of millennial founders, and established industry veterans developing innovative beverage brands for the next generation of drinkers. Steadman grew up in the middle East and moved to the United States in 1998 from Syria for her parents to pursue entrepreneurship. A “double-Longhorn,” Steadman earned both her B.S. in Advertising and M.B.A. in entrepreneurship at the University of Texas at Austin. Steadman’s past experience included working in online marketing at agencies and in-house at the Central Texas Food Bank; being a radio running her own online marketing agency; and helping run the UT-based start-up incubator, Texas Venture Labs. Steadman also DJ’d for KVRX Austin 91.7 FM from 2006-08 and again in 2011.
In 2011, together with and her friends Brad Schultz and Justin Fenchel, Steadman founded BeatBox Beverages, LLC. The company received national recognition after a 2014 appearance on ABC’s Shark Tank, as well as a $1M investment from Mark Cuban. BeatBox Beverages has grown to become Future Proof Brands with three product lines: BeatBox Party Punch, Brizzy Seltzer Cocktails and Corkless Wines. Steadman seeks to push the industry forward in terms of flavor, brand experience, and environmental consideration. In 2019 Steadman in collaboration with other entrepreneurs in Austin founded the nonprofit Naturally Austin. Naturally Austin’s mission is to stimulate conscious growth, foster sustainable and responsible entrepreneurship, and develop exceptional leaders while growing the Central Texas natural and consumer products ecosystem. Steadman leads the charge on environmental impact programs of the group.