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Aria McLauchlan is a social impact and environmental communications consultant and the co-founder of Land Core USA, which is creating legislation to be included in the 2018 Farm Bill to establish a federal standard and new USDA label for regenerative soil health practices. Land Core’s initiative uses existing NRCS conservation practices and infrastructure and is designed to be accessible and valuable to the majority of American farmers.
Previously, Aria served as the Communications Director of Kiss the Ground. She was a participant at COP21 and COP22, working with a growing coalition of organizations to establish agriculture as both problem and solution on the global climate stage.
She has a 10-year background in business, branding and marketing, and led client relationships and business development for clients like Target, Rainforest Alliance, Ekocycle, Prana, Aveda and Lindblad Expeditions-National Geographic.
Aria has a Bachelor of Business with a double major in Marketing and Advertising from the Queensland University of Technology and is a proud dual citizen of both Australia, where she grew up, and the United States.