Chris Kerston has dedicated his life to helping connect innovative ranchers and farmers with progressive brands in ways that create true synergistic value for both sides. Chris managed ranches and farms full time for nearly 15 years before joining the Savory Institute. In that time, he developed thriving and profitable markets for a number of different niche products. He has a longstanding passion for regenerative agricultural and a strong desire to contribute to better systems that meet the consumer’s wants and needs. Chris also utilizes innovative media production in concert with traditional marketing techniques to help ranchers share their stories and build long lasting relationships with partners based upon common goals. As the Director of Market Engagement for Savory’s new Land to Market program he works with brands of all sizes, around the globe, to assist them in sourcing meat, dairy, wool, leather and cashmere from verified regenerating landscapes.