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Elena Lécué is a mission-driven executive in the organic and natural products and consumer packaged goods industries. As EVP of Sales and Marketing at Gaia Herbs, she leads the growth for the #1 herbal supplements brand in the United States. Gaia Herbs is a company dedicated to producing the highest quality herbal products and is committed to radical transparency with its pioneering Meet Your Herbs’ traceability program. Prior to Gaia Herbs, Elena held a variety of sales and marketing leadership roles at Danone North America, the largest B Corp in the world. Elena is passionate about building business models for the future using the principles of transparency, authentic brand voice, and conscious leadership. Elena has proudly dedicated her career to working for companies that help people live healthier and inspired lives.