Erik is the founder of MERIKA, London. He is also a brand advisor and venture partner.
Since 2002 Erik have been part of creating some of the most visionary family businesses driving impact and change in the global food industry. His work includes establishing Duchy Originals for HRH Prince of Wales, Daylesford Organic for Lady and Lord Bamford, a relaunch of Linda McCartney Foods for Sir Paul McCartney and daughters and the establishment of the Meat Free Monday movement.
Erik is a creative strategist layered with decade-long, solid commercial and operational experience. He has a proven track record and unique ability navigate global market diversity with the aim of connecting impact Brands with consumers.