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Ethan Soloviev is a farmer and Executive Vice President of Research at HowGood.com, where he manages the world’s largest product sustainability database. His work with Fortune 100 retail and CPG companies combines on-the-ground agricultural expertise with sustainability-driven market insights. Ethan farms apples and sheep in upstate NY and is the author of Regenerative Agriculture and Regenerative Enterprise; you can read his latest latest articles on regenerative agriculture, business, and life at ethansoloviev.com