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Gina Asoudegan is Vice President of Mission and Innovation Strategy at Applegate. She oversees product innovations that are designed to create a consciously scaled supply chain. When she joined Applegate in 2006 as director of communications, Asoudegan worked closely with NGOs to raise awareness of food-system issues, including antibiotic resistance and GMOs. Asoudegan is a member of the advisory board at the Sustainable Food Lab, holds a position on the advisory council for The National Young Farmers Coalition and was instrumental in securing Applegate as a founding partner for the Savory Institute’s Land to Market™ Program, the world’s first regenerative sourcing solution for livestock-derived meat, dairy, wool and leather.