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Hammad Atassi is CEO of the American Sustainable Business Council (ASBC), the leading policy advocacy group representing the interests of responsible businesses nationwide. He leads the organization in building a business-focused movement for policy changes to achieve a sustainable economy, based on the triple-bottom-line principles of people, planet and profit.
A senior leader with 20 years’ experience as a brand pioneer and sustainable business executive, Hammad has demonstrated success in scaling mission-driven enterprises and is passionate about realizing an organization’s authentic mission and achieving impactful stakeholder value at all levels of engagement. His vision for ASBC is to leverage the success of responsible businesses and champion policies that speed their expansion – both in size and in number. He believes such policies benefit everyone, delivering equal prosperity now and for future generations.
Prior to joining ASBC, Hammad was a key leader at Numi Organic Tea, the leading premium sustainable tea brand in the US. During his long career at Numi, Hammad took on several roles, among them General Manager and Vice President of the Foodservice Division where he led the effort to place Numi’s premium sustainable offerings at the forefront of thousands of establishments worldwide. In 2015 he became Vice President of Strategic Development, where he led efforts to identify and build critical new market opportunities in synergy with existing global partnerships, all the while protecting the authentic values and mission at the core of the Numi brand.
Hammad remains an active member of the Board of Directors of the Numi Foundation.
Prior to Numi, Hammad was an executive in the financial services industry. He holds an MBA from George Washington University in Washington, DC and a BA from Northwestern University in Evanston, IL.