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Lara has nearly twenty years of consumer packaged goods marketing, sales, and general management experience with an emphasis on bringing healthy product innovations to the natural and mass market. For the past five years, she has provided strategic sales, marketing and leadership consulting to consumer goods companies, including Numi Organic Tea, Alter Eco Foods, Jamba Juice, House Foods America and Japan, Mighty Leaf Tea, Gardein Protein, and Balance Bar, Nestle’s Purina, Estancia Beef, and Boppy. In this capacity she started OSC².
Prior to consulting, She served as VP of Sales and Marketing at Numi Organic Tea, CMO of Brand New Brands, CEO of LightFull Foods, and VP marketing at Balance Bar (during the time the company grew ten-fold in 4 years and went public). She started out her career in consumer products marketing as a product manager at Reckitt Benkiser. Lara earned an MBA from Cornell and completed graduate work at Oxford. She has an undergraduate degree in Finance from USC.