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Natalie Reitman-White is the Vice President of Organizational Vitality and Trade Advocacy at Organically Grown Company, one of the largest independent distributors of organic produce in the country. Fast Company magazine named her, “a leading executive and change-maker in efforts to make food supply greener, healthier and equitable”. She founded and served as the Executive Director of the Sustainable Food Trade Association (2008-12), earned MS in Environmental Sociology from University of Oregon where she was on the faculty of the Institute for Sustainable Environment, serves on numerous advisory boards throughout the organic food sector. Most recently she has shifted her focus to transformative finance and steward ownership models—pioneering an innovative use of a Perpetual Purpose Trust to hold company ownership to enshrine long-term mission-focus, shared governance and returns with the stakeholder community.