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Steve serves as Founder and Managing Director of Compass Natural, a full-service public relations, marketing, brand communications, and strategic business development agency specializing in the $300-billion LOHAS – or Lifestyles of Health and Sustainability – market. He is Co-founder of LOHAS Journal and the LOHAS Forum sustainable business conference, and former Education Director for Natural Products Expo East and West, the world’s largest natural and organic products trade expositions.
Steve also served as Editorial Director of New Hope Network’s highly respected natural products trade publishing division, including the Natural Foods Merchandiser magazine. Hoffman also served as National Marketing Director and Rocky Mountain Regional Sales Manager for Arrowhead Mills, now a leading division of the Hain-Celestial Group.
As Managing Director of The Organic Center, a nationally recognized nonprofit organization, Hoffman helped advance scientific research and education behind the benefits of organic food and farming. As an Agricultural Extension Agent in the mid-1980s for Penn State University, he served as a Director of Philadelphia’s Urban Gardening Program, where he helped establish more than 125 food gardens in low-income Hispanic neighborhoods in the city over a 3-year period.
He received a M.S. in Agriculture from Pennsylvania State University. Hoffman is a returned Peace Corps Volunteer, having served in agriculture and education in Honduras and Costa Rica in Central America. In addition to English, Hoffman speaks Spanish and French. A singer-songwriter and performing musician, too, Hoffman lives in beautiful Boulder County, CO, where he enjoys access to his beloved adopted Colorado and the Rocky Mountain West!