Victor Friedberg

Victor has been at the forefront of innovation, investment and sustainability for over 20 years. As Co-Founder of S2G Ventures he was a principal force in developing the S2G mission, culture, strategy and team. Through his work at S2G, he pioneered system investing as a strategy for investing into food and agriculture and applied this approach in building the S2G portfolio. As Managing Director, Victor led the S2G investments into Beyond Meat, sweetgreen, Ripple, Apeel Science, Maple Hill Creamery, Ataraxis, FishPeople and Lavva among others.

He is Founder and Chairman of FoodShot Global, blended capital investment platform with partners Rabobank, Generation Investment Management, MARS, The Innovation Institute for Food and Health at UC Davis, The Rockefeller Foundation, The Builders Initiative, Armonia, The Stone Barns Center for Food and Agriculture, S2G Ventures, ACRE, Activant, The Yield Lab, ASW Venture Parners, The Path Foundation, The Sall Family Foundation and The Nature Conservancy. FoodShot Global’s GroundBreaker Prize is presently the largest prize for food and agriculture.

He is presently Executive Chairman of Lavva and Executive Chairman of the organic toddler food company Tiny Organics as well as an Advisor to the biotech company Cambridge Crops and the SLM Partner land fund.

He was named by Forbes Magazine one of the Top 25 deal makers and influencers in Consumer Products in 2016.

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